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Sean Atkins is the President of MTV, the world's premier youth entertainment brand. A veteran media executive with expertise across disciplines, Atkins oversees all creative and business operations for MTV and its sister networks, MTV2, MTV Classic, MTV Live and mtvU.
With executive experience at Discovery, HBO and Yahoo!, Atkins has held leadership positions across development, digital media, production, strategy, marketing, product development and consumer products. He joined MTV from Discovery Communications where he most recently, as General Manager & Executive Vice President of Digital Media and Strategy, was responsible for driving the company’s original online video strategy and networks including Revision3, SourceFed, Discovery News and Seeker. Prior to joining the Digital Media team, Atkins ran west coast operations for Discovery Studios – Discovery Communications’ full-service production division that develops and produces original, multiplatform programming. While with Discovery Studios, which he joined in February 2009, Atkins managed development and production of all programming out of LA, and supervised key programs for numerous networks.
Prior to joining Discovery Communications, Atkins served as Senior Vice President of Digital Media at HBO, where he helped conceptualize and build the platform that ultimately became HBOGo. Previously, he was head of programming and development at Yahoo! Entertainment, where he oversaw content development, leading the company’s first comprehensive video strategy and repositioning several verticals to successfully target Millennial viewers.
Before Yahoo! Entertainment, Atkins was acting-COO for Vulcan Programming, a project with Paul Allen's Vulcan Ventures and A. Smith & Co. where he managed the development and creation of a slate of cable and interactive networks. Atkins served concurrently as Executive Vice President of A. Smith & Co, overseeing development and production for the company’s broad slate of projects with more than 20 networks.
Previously, Atkins held positions with Warner Bros., Mediaconnex and Disney. At Warner Bros., he headed up programming and production for Entertaindom, a new division that ultimately spanned all of Time Warner's digital entertainment assets before leaving to become the founding CEO of an Internet start-up Mediaconnex. Atkins started his career with Disney, helping develop numerous initiatives including the first international Disney Channels, original and co-produced shows, and the Disney/ABC Cable New Media group, which was responsible for managing the cable network’s internet and cross-media programming.
Atkins has a bachelor’s degree in film/television production and marketing from California Lutheran University and a MBA from the University of Southern California. He is based in MTV’s New York City headquarters and makes his home with his wife and four children.