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At capacityMarketing

What's Your Name Again? Staying Personal at Scale

Jessica Granata Romy Kilo

Romy Kilo Sarraf, VP, Direct Marketing & E-Commerce at L'Occitane en Provence, and Jessica Granata, recent Head of Marketing, Digital at Paul Stuart, host a dinner of marketing leaders to discuss strategies and best practices for using personalization to fuel growth.


It's a fact: when customers feel that a message is catered to them, they are more responsive. However, developing the perfect personalization strategy that enables profitable growth can feel like a herculean task. Join other marketing leaders as they exchange insights and experiences on how to leverage personalization at each stage of the customer journey to maximize engagement, conversion and retention.

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kelly Hushin
Grace Dolan
Marsha Cooke
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At capacityMarketing

The OmniChannel Octopus: Wrangling Every Avenue of Communication

RJ Cilley

Join RJ Cilley, Chief Digital Officer at Hudson Bay Company, for a night of good food, good drink, and even better conversation. Discuss with marketing executives the challenges and successes of managing an increasing plethora of communication channels. 


With the ever-expanding list of channels for brands to reach consumers and for consumers to reach brands. But determining, what, why and how is a herculean task that requires concrete brand identity and voice. Gather with other marketing leaders to discuss the tactics and tools to optimize omnichannel communication. 

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Monica Bertran
Zoé Zeigler
Soumya  Donkada
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A Name in AMOLED Lights: Creating Brand Recognition in the Digital Age

Jennifer Dwork

Join Jennifer Dwork, VP of Marketing + Digital, for an invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and tools that develop brand recognition in a digital world. 


It used to be a brand could create a clever commercial with a snappy jingle and brand recognition would shoot through the roof. Now, with so many channels vying for consumer attention, a jingle no longer jives. Share insights and experiences that inform the strategies to increase brand recognition. 

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Tuesday, July 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

RJ Cilley
Liesel Walsh
Joy Zhu
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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David Macdougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Scott Viohl
Daniela Dressel
Christine Farrier
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Peas in a Pod? Aligning Marketing and Sales to Maximize Revenue

Gary Schwartz

Gary Schwartz, Senior VP, Marketing at Vidyo, hosts a night of great food, great drinks, and even better conversation around the finding and refining the line between Sales and Marketing. 


In many organizations, Sales and Marketing seem like two peas in a pod. Except they’re not. They’re often two pods in different planters. Aligning those peas and pods to drive growth throughout the garden requires insight, experience, and a leap out of your comfort zone. Gather with other executives to discuss the relationship between marketing and sales, and just how deep that relationship should go.

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

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m(A)rket(I)ng: Artificial Intelligence's Role in the Future of Marketing

Sean Judge Margaret Lawrence

Margaret Lawrence, GM, Wayfair Professional at Wayfair, and Sean Judge, Principal at Highland Capital Partners, host a night of great food, great drinks, and even better conversation around AI and its impact on marketing in the future. 


We hear a lot about AI and how it will revolutionize every industry. But there are very few concrete examples of how AI and ML will help marketing beyond optimizing an ad or 5,000. Gather with other executives to discuss the power and potential and pitfalls of AI in marketing. 

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Thursday, July 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Richard Shandelman
Don Schamber

CMS: Content Management Success during the Reign of Content

Ryan Wright

Ryan Wright, CMO of Kobalt, hosts a night of great food, great drinks, and even better conversation around the managing the explosive growth of content.


Long live content! And at the same time, how do we manage the current king of marketing? Simply creating content isn't enough. It needs to be thoughtfully curated and regulated. Gather with other executives to discuss the power of content, and the power of managing content effectively. 

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Thursday, August 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

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De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Cheryl Dixon

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


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Tuesday, August 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Samantha Goldman
David Amer
Brian King

Long Live the Queen...Is Content Still Queen?

Yvonne Chen

Yvonne Chen, VP of Marketing at Udemy, hosts a dinner of delicious food and drink, and an even better discussion around content's changing role in a constantly changing marketing landscape. 


We've all heard marketing heralds proclaim Content as the current ruler sitting on the Iron Throne of Marketing. However, if Game of Thrones has taught us anything about life: one ruler's reign is never permanent. Has content lost its grip on marketers' attention? How are you using content effectively throughout the buyer and customer lifecycle? Gather with other senior marketing executives to discuss content marketing and its changing role in the greater marketing realm. 

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Thursday, August 15, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Jany Jacobsen
Nadjya Ghausi
Rob Singer
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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