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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Shaown Nandi
Dave Heath
Jason Fox
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Content to Conversion: Can the King of Marketing Convert to Sales?

Brian King

Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion. 


Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King. 

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Tuesday, September 10, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Michelle Tolod
Mary Brown

Demand Generation: Increase Lead Quality and Avoid The Hidden Sales Cycle

James Kessinger

James Kessinger, CMO of Hushly, hosts an exclusive dinner for marketing leaders to discuss the tools and strategies to increase lead quality from demand gen efforts. 


For many B2B marketers, demand generation is a top priority. More than brand awareness or affinity, demand generation increases benchmarks success. However, ensuring the right demand is generated and the quality of leads produced could be an entire industry in and of itself. Gather with other marketing leaders to discuss the strategies, insights, and experiences that have helped improve demand gen efforts. 

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Tuesday, September 17, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Jessica Day
Corey McCarthy
Melanie Fortman
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First or Last? Benchmarking Attribution in Growth Initiatives

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, hosts an invite-only dinner to discuss the tension between upper funnel media and lower funnel media, and the strategies and tactics to gain buy-in from other teams. 


With so much emphasis on marketing attribution, organizations are increasingly focused on performance media. But as William Bruce Cameron quipped, "Not everything that can be counted counts. And not everything that counts can be counted." As marketing technology gives us deeper and deeper datasets, there's more need than ever to find a balance between short term and long term growth initiatives. Share and learn with other executives the insights and experiences in managing the funnel and attribution's role in it. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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