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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David Macdougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Scott Viohl
Daniela Dressel
Christine Farrier
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Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Samantha Goldman
David Amer
Brian King

Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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