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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Kuppy Sampale
Chandler Stroud
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Creative Strategy: Building Innovative Marketing Campaigns Backed by Data

Kathleen Alcorn

Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

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Thursday, October 03, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Michelle Arnold
Candice Springer
Jasmine Martirossian
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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Abraham Ouano
Vanessa  Goldberg Drossman
Brenda Tsai
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A/B See! Measuring Campaigns, Defining Success, and How to Optimize through High-Value Testing

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance. 


A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liesel Walsh
Doug Jensen
Savannah Sachs
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jenna Keegan
Rohan Chandhok
Jen Dold
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Brick by Bit: Marrying the Best of Physical and Digital Retail

Thalie Farinaud

Thalie Farinaud, SVP of E-Commerce & Digital Transformation at Coty—the largest fragrance company in the world—hosts a night of good food, drink, and great conversation around mirroring the best of the physical retail experience in a digital world. 


In a world where e-commerce and physical retail locations are vying for consumer dollars, it can feel like a zero-sum game: someone's gotta win. However, while consumers love shopping online, they haven't given up on the brick-and-mortar experience. Gather with other executives to discuss the tactics, tools, and experiences of blending the physical world with the digital world and vice versa. 

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Thursday, September 19, 2019 at 6:30 PM

New York, NY

Confirmed guests

Caroline Le Roch
Liana Thompson
Eric Ng
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Demand Generation: Increase Lead Quality and Avoid The Hidden Sales Cycle

James Kessinger

James Kessinger, CMO of Hushly, hosts an exclusive dinner for marketing leaders to discuss the tools and strategies to increase lead quality from demand gen efforts. 


For many B2B marketers, demand generation is a top priority. More than brand awareness or affinity, demand generation increases benchmarks success. However, ensuring the right demand is generated and the quality of leads produced could be an entire industry in and of itself. Gather with other marketing leaders to discuss the strategies, insights, and experiences that have helped improve demand gen efforts. 

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Tuesday, September 17, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Diana Reed
Jessica Day
Corey McCarthy
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Content to Conversion: Can the King of Marketing Convert to Sales?

Brian King

Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion. 


Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King. 

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Tuesday, September 10, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Mickey Mericle
Amit Joshipura
Mary Brown
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The Path Most Traveled: Creating a Seamless User Experience from Click-Through to Exit

Andrea Chesleigh

Andrea Chesleigh, Vice President, Product at Boxed, hosts an invite-only event for UX and product leaders to discuss funnel flows and how to create the smoothest user experience possible. 


Abandoned cart stats are painful to assess. Bounce rates can be brutal reminders of the work needed to be done. In an ideal world, every user would buy everything they put in their carts and never leave our sites. But we do live in a world with tools and strategies that can boost conversions and reduce user flow challenges. Gather with other executives to discuss the successes and stresses of increasing conversions and improving the user experience. 

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Tuesday, September 10, 2019 at 6:30 PM

New York, NY

Confirmed guests

Lindsay Heinlein
Ed MacSmith
Arielle Silverman
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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