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Demand Generation: Increase Lead Quality and Avoid The Hidden Sales Cycle

James Kessinger

James Kessinger, CMO of Hushly, hosts an exclusive dinner for marketing leaders to discuss the tools and strategies to increase lead quality from demand gen efforts. 


For many B2B marketers, demand generation is a top priority. More than brand awareness or affinity, demand generation increases benchmarks success. However, ensuring the right demand is generated and the quality of leads produced could be an entire industry in and of itself. Gather with other marketing leaders to discuss the strategies, insights, and experiences that have helped improve demand gen efforts. 

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Tuesday, September 17, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Diana Reed
Jessica Day
Corey McCarthy
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Content to Conversion: Can the King of Marketing Convert to Sales?

Brian King

Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion. 


Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King. 

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Tuesday, September 10, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Mickey Mericle
Amit Joshipura
Mary Brown
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The Content Ecosystem: How to Create Engaging, Sales-Generating Content at Scale

Ally Russell

Ally Basak Russell, Sr. Director of Demand Gen & Segment Marketing, US & Canada at The We Company, hosts dinner with great conversation around how to create impactful, authentic content at scale. 


We all know that quality content is a key component of any marketing strategy. But building content that truly manifests our brands at scale is tough. From setting up the engine and infrastructure to measuring content's impact on sales, every step requires careful consideration and deliberate implementation. Gather with other marketing leaders to share tactics and tools for revving the engine, measuring success, and getting the most bang for your buck. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Wabel
Robert Tomkinson
Lisa Boughner
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The Power of PR: Elevating PR Efforts in Marketing Pushes

Jaimee Minney

Jaimee Minney, Senior Vice President, Marketing & Public Relations at Rakuten Intelligence, hosts a night of good food, drink, and even better conversation around reframing PR's role in marketing campaigns. 


When building marketing initiatives, PR's role is constantly questioned. "Where's the ROI?" "How can we measure appreciable impact when we can just run ads?" However, PR isn't an afterthought to a campaign, it's an integral feature. Gather with other industry leaders to discuss tactics and insights for keeping PR top-of-mind for marketing campaigns. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Vidya Peters
John Gallagher
Aimee Young
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Long Live the Queen...Is Content Still Queen?

Yvonne Chen

Yvonne Chen, VP of Marketing at Udemy, hosts a dinner of delicious food and drink, and an even better discussion around content's changing role in a constantly changing marketing landscape. 


We've all heard marketing heralds proclaim Content as the current ruler sitting on the Iron Throne of Marketing. However, if Game of Thrones has taught us anything about life: one ruler's reign is never permanent. Has content lost its grip on marketers' attention? How are you using content effectively throughout the buyer and customer lifecycle? Gather with other senior marketing executives to discuss content marketing and its changing role in the greater marketing realm. 

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Thursday, August 15, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Kim Winter
Nadjya Ghausi
Viji Doraiswamy
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Introduce Yourselves: Mastering the Digital First-Impression

Andrew Silard

Andrew Silard, SVP of Marketing at Grove Collaborative, hosts a night of good food, good drink, and even better conversation around creating the best digital first-impression as possible. 


You never get a second chance to make a first impression. At least, that was true before the internet. Now, brands have ample ways of looking good for the first time. Gather with other marketing leaders to discuss how (and where) to put your best brand foot forward, and how to get a second chance if they don't open that email or see that social ad. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Robert Tomkinson
Lindsay Ferstandig
Cindy Wang
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Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Amer
Michael Ni
Eileen Mockus
See all 8 confirmed guests

Curation, not Creation: Building a Customer Experience from the 2nd Floor Up

Andrew Silard

Join Andrew Silard, SVP of Marketing at Grove Collaborative, for a night of good food, good drink, and even better conversation. Meet with other marketing leaders to discuss the challenges and successes of creating a unique product that creates a personalized experience for each customer. 


Some products aren't broken, but that doesn't mean they can't be improved. Using existing tools to personalize experiences—even improving those tools—can make a customer feel like they've experienced something entirely new and just for them. Discuss tools, tactics, and tips that have helped create personalized experiences, even if it was built on existing frameworks. 



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Wednesday, May 01, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Jaimee Minney
Mark Bloom
David Amer
See all 8 confirmed guests

PR-OI: Finding the Quantifiable Value of Public Relations

Samantha Goldman

Join Samantha Goldman, Head of Marketing for Lyft Business, for a night of good food, good drink, and even better conversation. Discuss with marketing peers the challenges and successes of integrating  strong PR campaigns with other marketing efforts. 


PR campaigns are inarguably valuable in marketing campaigns. However, finding the exact value feels like more art than science. Gather with other marketing executives to discuss strategies and tools that best measure the impact of PR campaigns. 

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Tuesday, April 30, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Amanda Greene
Lena Savitsky
Vince Sollitto
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Creating Moments That Matter: Marketing in the Age of Personalization

Todd Wilms Hope Frank

Please join Hope Frank, Global Chief Marketing and Experience Officer, along with Todd Wilms, Chief Marketer and Author of Beyond Product, as they host a private dinner of marketing and digital leaders.


We'll discuss the current and future states of marketing in an era when hyper-personalization is not only desired, but expected. Over fantastic food and drink, you'll meet new people and exchange ideas around how this trend will continue to shape how we create meaningful moments with our customers. 

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Thursday, March 21, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Tyler Wozny
Viji Doraiswamy
Gelston Howell
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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