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Gaining 2020 Foresight: Leading Marketers Share Their Top Marketing Lessons From 2019

Brenda Tsai

Brenda Tsai, CMO at BNY Mellon, hosts a dinner for marketing leaders to discuss learnings from 2019 and building from  them in 2020, and beyond. 


The client landscape has changed, as well as the way we target and engage with our buyers. How do large organizations weather these changes, and how can you look at your past wins and challenges to inspire your teams to move forward towards your brand's true north? Join us for drinks, dinner and a lively conversation on  keeping your organization at the top of your customer's mind, in the midst of strengthening competition and an evolving customer landscape.

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Thursday, January 30, 2020 at 6:30 PM

New York, NY

Confirmed guests

Woozae Kim
Matthew Burgos
John Erickson
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Moving Your Brand Forward

Will Flaherty

Join Will Flaherty, VP of Growth at Ro, for a night of food, drink, and even better discussion around how to make your company stand out.


It's no longer enough to have a unique idea and expect the market to instantly embrace you. Positioning your company is key to surviving and thriving in an increasingly crowded space. Gather with other disruptive marketers to share insights and best practices for making your Brand stand above the fray and reach new heights.

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Tuesday, January 21, 2020 at 6:30 PM

New York, NY

Confirmed guests

Lockie Andrews
Angela Gruszka
Jesse Allouf
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Sliding Down the Funnel: Creating a Smooth Experience from Ad to Checkout

Seth Goldman

Seth Goldman, CEO of UrbanStems and former CEO at HelloFresh, hosts an exclusive dinner of business leaders to share insights, strategies, and experiences for creating the smoothest funnel possible. 


From ad to email to checkout, converting a potential customer requires swift movement from first touch to confirmation email. The smallest bump in the funnel can mean the difference between a rush of new prospects or customers and barely a trickle. Gather with other business leaders to discuss tactics, tools, and successes in creating a quick moving funnel. 

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Thursday, November 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

Leslie Foster
Eva Alvarez
Matthew Ng
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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom—the second largest radio company in America—hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

Jennifer MacDonald
Michael Neuwirth
Lisa Lanspery
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Qualified and Quality Leads: Optimizing the Funnel to Generate the Best Opportunities Possible

Rachel Meranus

Rachel Meranus, CMO of Botify, a leading enterprise SEO platform, hosts an exclusive dinner for marketing leaders to share strategies and insights that improve the quality of both marketing sourced and marketing influenced pipeline. 


Generating high-quality, qualified leads doesn't have a silver bullet solution. Where you focus your attention can change based on your strategy, whether that's an ABM, inbound, or hybrid approach. However, it's important that the fundamentals—a targeted Ideal Customer Profile, aligning sales and marketing teams, effective processes for optimizing the funnel—are built so you can focus on your approach. Join other senior marketing executives to discuss B2B strategies and tactics to improve Marketing’s contribution to pipeline and revenue. 

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Tuesday, October 29, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dan Rosenberg
Ali Din
Paul Zonis
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Acorn to Oak Tree: Marketing Strategies that Grow a Company from Seed Stage Startup to Behemoth

Graham Stanton

Graham Stanton, Co-Founder of Peloton, hosts an invite-only dinner for marketing and company leaders to share strategies and tools that have helped scale small companies to global giants. 


A company that exits with a high valuation is a dream scenario. But in a world where 90% of startups fail, what are the marketing strategies and tools necessary to ensure your startup is in the 10%? Gather with other senior executives for a candid discussion around building powerful marketing at a successful company. 

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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Yoon-Ji Nam
Scott Turner
Kristin Sword
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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Carole Irgang Jerry Rocha

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Kuppy Sampale
Chandler Stroud
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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Vanessa  Goldberg Drossman
Brenda Tsai
Abraham Ouano
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A/B See! Measuring Campaigns, Defining Success, and How to Optimize through High-Value Testing

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance. 


A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Savannah Sachs
Liesel Walsh
Doug Jensen
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Heather Mann
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