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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Kuppy Sampale
Chandler Stroud
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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Abraham Ouano
Vanessa  Goldberg Drossman
Brenda Tsai
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A/B See! Measuring Campaigns, Defining Success, and How to Optimize through High-Value Testing

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance. 


A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liesel Walsh
Doug Jensen
Savannah Sachs
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Cheryl Dixon

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


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Tuesday, August 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Marta Carraro
Ken Brown
Kristen Clonan
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CMS: Content Management Success during the Reign of Content

Ryan Wright

Ryan Wright, CMO of Kobalt, hosts a night of great food, great drinks, and even better conversation around the managing the explosive growth of content.


Long live content! And at the same time, how do we manage the current king of marketing? Simply creating content isn't enough. It needs to be thoughtfully curated and regulated. Gather with other executives to discuss the power of content, and the power of managing content effectively. 

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Thursday, August 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kathleen Alcorn
Darshan Patel
Gabriel McIntosh
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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David MacDougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Herschel Thompson
Christine Farrier
Daniela Dressel
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Peas in a Pod? Aligning Marketing and Sales to Maximize Revenue

Gary Schwartz

Gary Schwartz, Senior VP, Marketing at Vidyo, hosts a night of great food, great drinks, and even better conversation around the finding and refining the line between Sales and Marketing. 


In many organizations, Sales and Marketing seem like two peas in a pod. Except they’re not. They’re often two pods in different planters. Aligning those peas and pods to drive growth throughout the garden requires insight, experience, and a leap out of your comfort zone. Gather with other marketing executives to discuss the relationship between marketing and sales, and just how deep that relationship should go.

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Carin Van Vuuren
Orly Halpern
Clara Loon
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A Name in AMOLED Lights: Creating Brand Recognition in the Digital Age

Jennifer Dwork

Join Jennifer Dwork, VP of Marketing + Digital at Aerosoles, for an invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and tools that develop brand recognition in a digital world. 


It used to be a brand could create a clever commercial with a snappy jingle and brand recognition would shoot through the roof. Now, with so many channels vying for consumer attention, a jingle no longer jives. Share insights and experiences that inform the strategies to increase brand recognition. 

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Tuesday, July 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

Ayesha Ahmad
Christopher Kae
Michelle Lin
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What's Your Name Again? Staying Personal at Scale

Romy Kilo Jessica Granata

Romy Kilo Sarraf, VP, Direct Marketing & E-Commerce at L'Occitane en Provence, and Jessica Granata, Head of Marketing at Terez, host a dinner of marketing leaders to discuss strategies and best practices for using personalization to fuel growth.


It's a fact: when customers feel that a message is catered to them, they are more responsive. However, developing the perfect personalization strategy that enables profitable growth can feel like a herculean task. Join other marketing leaders as they exchange insights and experiences on how to leverage personalization at each stage of the customer journey to maximize engagement, conversion and retention.

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Grace Dolan
Marsha Cooke
Eric Ng
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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