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Brands of Experience: Crafting a Brand that Transcends Industry

Gil Krakowsky Peter Weingard

Join Gil Krakowsky, Chief Product Officer at Selina, and Peter Weingard, Head of Brand Strategy and Content Innovation at West Elm, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and strategies necessary to ensure a brand can cross industry boundaries. 


More than ever, brands are breaking out of one industry and conquering new markets. Boutique fitness studios don't just sell fitness, but fashion and lifestyle products as well. Hospitality experience brands don't just sell rooms, they sell products in their rooms. Coworking spaces are making forays into leisure and lifestyle industries. Leisure hotels are moving into coworking. Discuss the insights and tools necessary to craft brands that succeed in one space, and then breakout into other industries seamlessly. 

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Tuesday, May 21, 2019 at 6:30 PM

New York, NY

Confirmed guests

Michael Goldrich
Suzanne D'Amato
Jessica Granata
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Shipping More than Product: Creating a Seamless Ecommerce Buying Experience

Elyse Burack Jessica Hauff

Join Jessica Hauff, SVP of Ecommerce and Data Activation at L'Oreal, and Elyse Burack, Head of Integrated Marketing and Brand at Boxed, for a night of good food, drink, and excellent conversation. Gather with other company leaders to discuss a seamless shopping experience from first visit to package delivery.


No longer are a brand's products the final say in brand quality. Users expect a great experience in addition to a great product. Discuss the challenges, insights, and tactics necessary when delivering a great experience in addition to a great product. 

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Thursday, May 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dillon Dandurand
Heather Vander Zwaag
Liana Thompson
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Building Exceptional Customer Experiences in eCommerce

Stephanie Urban

Join Stephanie Urban, Vice President, Digital Marketing & eCommerce at Tarte Cosmetics, for a night of good food, drink, and excellent conversation. Gather with other marketing, digital, and brand leaders to discuss the power of creating memorable customer moments in eCommerce. 


 With an increasingly competitive market, keeping the attention of potential buyers requires differentiated tactics. Enhancing your customers' online experiences via innovation, personalization, and impactful marketing can create a more engaged and committed user. Discuss the strategies and tools that can create an engaging experience sticky enough to drive conversions and keep your brand top of mind.

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Tuesday, May 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

Damien Alexeev
Jinal Shah
Alison Ehrmann
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Curation, not Creation: Building a Customer Experience from the 2nd Floor Up

Andrew Silard

Join Andrew Silard, SVP of Marketing at Grove Collaborative, for a night of good food, good drink, and even better conversation. Meet with other marketing leaders to discuss the challenges and successes of creating a unique product that creates a personalized experience for each customer. 


Some products aren't broken, but that doesn't mean they can't be improved. Using existing tools to personalize experiences—even improving those tools—can make a customer feel like they've experienced something entirely new and just for them. Discuss tools, tactics, and tips that have helped create personalized experiences, even if it was built on existing frameworks. 



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Wednesday, May 01, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Mark Bloom
David Amer
Jaimee Minney
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PR-OI: Finding the Quantifiable Value of Public Relations

Samantha Goldman

Join Samantha Goldman, Head of Marketing for Lyft Business, for a night of good food, good drink, and even better conversation. Discuss with marketing peers the challenges and successes of integrating  strong PR campaigns with other marketing efforts. 


PR campaigns are inarguably valuable in marketing campaigns. However, finding the exact value feels like more art than science. Gather with other marketing executives to discuss strategies and tools that best measure the impact of PR campaigns. 

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Tuesday, April 30, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Vince Sollitto
Amanda Greene
Lena Savitsky
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Mastering the Message: Telling a Strong Brand Story from Incubation to Earnings Calls

Monica Bertran Join Monica Bertran, Head of Corporate Communications and Digital Media at Bloomberg, for a night of good food, good drink, and even better conversation. Talk with other communications and marketing peers about the challenges and successes of creating a strong brand story and the messaging that accompanies it - whether it's external or internal.

Crafting a brand story requires a vocabulary that speaks to contemporary consumers, but can also adapt for future consumers who are listening for different reasons. Share the insights and experiences gained from creating a lasting and responsive brand story that is equally effective from Series A to the first public earnings call and beyond.  
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Tuesday, April 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

David Ross
Clara Loon
Kathryn Zabik
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At capacityMarketing

The New Frontier of eCommerce Advertising

Liana Thompson David MacDougall

Join Liana Thompson, Sr. Director NA Ecommerce, Omnichannel and Direct Marketing at Tiffany & Co., along with David MacDougall, DVP E-commerce and Digital Operations at Hudson's Bay Company, for an invite-only dinner of NYC's top marketing leaders.


In addition to enjoying excellent food and drink, this dinner will provide a fun, intimate environment to mingle with retail and ecomm peers as we discuss how to engage consumers across advertising that matters. Hope you can join us for a memorable meal and great networking - see you on April 10th!


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Wednesday, April 10, 2019 at 6:30 PM

New York, NY

Confirmed guests

Lauren Lundy
Tiziano Cembali
Kelly Umberfield
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Brand Translation: Maintaining Brand Identity While Expanding

Deepa Miglani

Deepa Miglani, SVP of Marketing North America at Babbel, hosts a night of good food and drink and even better conversation. Join us as we explore the unique challenges expansion presents to marketers. 


In an increasingly connected world, introducing a brand into new markets is easier than ever before. However, easier expansion brings its own challenges: ensuring brand unity across markets, for instance. Marketers must decide how to create visuals, brand voice, and user experiences that easily translate into new markets. At the same time, they can't sacrifice uniqueness for universal appeal. 

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Tuesday, April 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

Elizabeth Lutz
Jason Roth
Heather Hooks
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Cutting Through The Noise: Building Your Brand with Analytics

Shane Pittson

Join Shane Pittson, VP of Growth at Quip, for a private dinner of leaders in the ecomm/retail space.


Over fantastic food and drink, we will have a short discussion on how understanding your customer and predictive analytics can reveal new opportunities for ecommerce and retail growth. It will also be a great opportunity to form new relationships within the industry. See you on April 3rd!

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Wednesday, April 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Mark Chou
Sam Wheatley
Justin Lapidus
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Creating Moments That Matter: Marketing in the Age of Personalization

Todd Wilms Hope Frank

Please join Hope Frank, Global Chief Marketing and Experience Officer, along with Todd Wilms, Chief Marketer and Author of Beyond Product, as they host a private dinner of marketing and digital leaders.


We'll discuss the current and future states of marketing in an era when hyper-personalization is not only desired, but expected. Over fantastic food and drink, you'll meet new people and exchange ideas around how this trend will continue to shape how we create meaningful moments with our customers. 

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Thursday, March 21, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Tyler Wozny
Viji Doraiswamy
Gelston Howell
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