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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David MacDougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Herschel Thompson
Christine Farrier
Daniela Dressel
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Peas in a Pod? Aligning Marketing and Sales to Maximize Revenue

Gary Schwartz

Gary Schwartz, Senior VP, Marketing at Vidyo, hosts a night of great food, great drinks, and even better conversation around the finding and refining the line between Sales and Marketing. 


In many organizations, Sales and Marketing seem like two peas in a pod. Except they’re not. They’re often two pods in different planters. Aligning those peas and pods to drive growth throughout the garden requires insight, experience, and a leap out of your comfort zone. Gather with other marketing executives to discuss the relationship between marketing and sales, and just how deep that relationship should go.

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Carin Van Vuuren
Orly Halpern
Clara Loon
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A Name in AMOLED Lights: Creating Brand Recognition in the Digital Age

Jennifer Dwork

Join Jennifer Dwork, VP of Marketing + Digital at Aerosoles, for an invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and tools that develop brand recognition in a digital world. 


It used to be a brand could create a clever commercial with a snappy jingle and brand recognition would shoot through the roof. Now, with so many channels vying for consumer attention, a jingle no longer jives. Share insights and experiences that inform the strategies to increase brand recognition. 

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Tuesday, July 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

Ayesha Ahmad
Christopher Kae
Michelle Lin
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What's Your Name Again? Staying Personal at Scale

Romy Kilo Jessica Granata

Romy Kilo Sarraf, VP, Direct Marketing & E-Commerce at L'Occitane en Provence, and Jessica Granata, Head of Marketing at Terez, host a dinner of marketing leaders to discuss strategies and best practices for using personalization to fuel growth.


It's a fact: when customers feel that a message is catered to them, they are more responsive. However, developing the perfect personalization strategy that enables profitable growth can feel like a herculean task. Join other marketing leaders as they exchange insights and experiences on how to leverage personalization at each stage of the customer journey to maximize engagement, conversion and retention.

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Grace Dolan
Marsha Cooke
Eric Ng
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The OmniChannel Octopus: Wrangling Every Avenue of Communication

RJ Cilley

Join RJ Cilley, Chief Digital Officer at Hudson Bay Company, for a night of good food, good drink, and even better conversation. Discuss with marketing executives the challenges and successes of managing an increasing plethora of communication channels. 


With the ever-expanding list of channels for brands to reach consumers and for consumers to reach brands. But determining, what, why and how is a herculean task that requires concrete brand identity and voice. Gather with other marketing leaders to discuss the tactics and tools to optimize omnichannel communication. 

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Zoé Zeigler
Kylee Kozisek
Mike Bambrick
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Duopoly Dilemma: Diversifying Digital Channels in a Facebook and Google World

Will Ferguson

Join Will Ferguson, Head of Marketing at Bark & Co., invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and strategies necessary to reach audiences beyond the Google and Facebook ecosystems. 


The world of digital marketing feels increasingly small. It can seem that we only have two choices: Facebook ads and Google AdWords. The Duopoly didn't always exist, though. And knowing how much the world changes, it won't always be like this either. Gather with other leaders to share the experiences and insights that power marketing campaigns around and beyond the Duopoly. 


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Thursday, June 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Jinal Shah
Diana Madkekar
Giorgia Favaretto-Illig
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Brands of Experience: Crafting a Brand that Transcends Industry

Gil Krakowsky Peter Weingard

Join Gil Krakowsky, Chief Product Officer at Selina, and Peter Weingard, Head of Brand Strategy and Content Innovation at West Elm, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and strategies necessary to ensure a brand can cross industry boundaries. 


More than ever, brands are breaking out of one industry and conquering new markets. Boutique fitness studios don't just sell fitness, but fashion and lifestyle products as well. Hospitality experience brands don't just sell rooms, they sell products in their rooms. Coworking spaces are making forays into leisure and lifestyle industries. Leisure hotels are moving into coworking. Discuss the insights and tools necessary to craft brands that succeed in one space, and then breakout into other industries seamlessly. 

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Tuesday, May 21, 2019 at 6:30 PM

New York, NY

Confirmed guests

Suzanne D'Amato
Michael Goldrich
Diana Madkekar
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Shipping More than Product: Creating a Seamless Ecommerce Buying Experience

Jessica Hauff Elyse Burack

Join Jessica Hauff, SVP of Ecommerce and Data Activation at L'Oreal, and Elyse Burack, Head of Integrated Marketing and Brand at Boxed, for a night of good food, drink, and excellent conversation. Gather with other company leaders to discuss a seamless shopping experience from first visit to package delivery.


No longer are a brand's products the final say in brand quality. Users expect a great experience in addition to a great product. Discuss the challenges, insights, and tactics necessary when delivering a great experience in addition to a great product. 

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Thursday, May 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dillon Dandurand
Heather Vander Zwaag
Liana Thompson
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Building Exceptional Customer Experiences in eCommerce

Stephanie Urban

Join Stephanie Urban, Vice President, Digital Marketing & eCommerce at Tarte Cosmetics, for a night of good food, drink, and excellent conversation. Gather with other marketing, digital, and brand leaders to discuss the power of creating memorable customer moments in eCommerce. 


 With an increasingly competitive market, keeping the attention of potential buyers requires differentiated tactics. Enhancing your customers' online experiences via innovation, personalization, and impactful marketing can create a more engaged and committed user. Discuss the strategies and tools that can create an engaging experience sticky enough to drive conversions and keep your brand top of mind.

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Tuesday, May 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

Damien Alexeev
Jinal Shah
Jessica Granata
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Curation, not Creation: Building a Customer Experience from the 2nd Floor Up

Andrew Silard

Join Andrew Silard, SVP of Marketing at Grove Collaborative, for a night of good food, good drink, and even better conversation. Meet with other marketing leaders to discuss the challenges and successes of creating a unique product that creates a personalized experience for each customer. 


Some products aren't broken, but that doesn't mean they can't be improved. Using existing tools to personalize experiences—even improving those tools—can make a customer feel like they've experienced something entirely new and just for them. Discuss tools, tactics, and tips that have helped create personalized experiences, even if it was built on existing frameworks. 



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Wednesday, May 01, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Jaimee Minney
Mark Bloom
David Amer
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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