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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Abraham Ouano
Vanessa  Goldberg Drossman
Brenda Tsai
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A/B See! Measuring Campaigns, Defining Success, and How to Optimize through High-Value Testing

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance. 


A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liesel Walsh
Doug Jensen
Savannah Sachs
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More (than) Money: Creating Positive Impact Beyond Cutting Checks

Tom FitzSimmons

Tom FitzSimmons, CFO at Payfone, hosts an invite-only dinner for finance leaders to discuss experiences and strategies for creating the most impact on the organization beyond managing budget. 


It's a classic finance department problem: every other department thinks finance simply controls the budget and hands out paychecks. In reality, Finance can create massive value for the company beyond just ensuring the company's value. Gather with other financial leaders to share insights, tactics, and tools for creating positive impact in addition to ensuring payday. 

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Thursday, September 26, 2019 at 6:30 PM

New York, NY

Confirmed guests

Adelina Pepenella
Tom Lanzetta
Gary Starr
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jenna Keegan
Rohan Chandhok
Jen Dold
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Demand Generation: Increase Lead Quality and Avoid The Hidden Sales Cycle

James Kessinger

James Kessinger, CMO of Hushly, hosts an exclusive dinner for marketing leaders to discuss the tools and strategies to increase lead quality from demand gen efforts. 


For many B2B marketers, demand generation is a top priority. More than brand awareness or affinity, demand generation increases benchmarks success. However, ensuring the right demand is generated and the quality of leads produced could be an entire industry in and of itself. Gather with other marketing leaders to discuss the strategies, insights, and experiences that have helped improve demand gen efforts. 

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Tuesday, September 17, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Diana Reed
Jessica Day
Corey McCarthy
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FinTech Fire: What to Watch Out for After an Exciting First Half

Eli Broverman

Eli Broverman, Co-Founder of Betterment, hosts an unmissable dinner and discussion around FinTech's trajectory in the second half of the 2019 and beyond. 


FinTech had an explosive second quarter raising $5.1BN in capital, more than any other venture-backed industry. From insurance to loans to robo-advisors, FinTech startups are making waves in every corner of the finance industry. Gather with other FinTech leaders to discuss the industry's growth and how it will continue to grow year over year. 

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Thursday, September 12, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dee Choubey
Peter Lehrman
Daniel Simon
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Content to Conversion: Can the King of Marketing Convert to Sales?

Brian King

Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion. 


Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King. 

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Tuesday, September 10, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Mickey Mericle
Amit Joshipura
Mary Brown
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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The Content Ecosystem: How to Create Engaging, Sales-Generating Content at Scale

Ally Russell

Ally Basak Russell, Sr. Director of Demand Gen & Segment Marketing, US & Canada at The We Company, hosts dinner with great conversation around how to create impactful, authentic content at scale. 


We all know that quality content is a key component of any marketing strategy. But building content that truly manifests our brands at scale is tough. From setting up the engine and infrastructure to measuring content's impact on sales, every step requires careful consideration and deliberate implementation. Gather with other marketing leaders to share tactics and tools for revving the engine, measuring success, and getting the most bang for your buck. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Wabel
Robert Tomkinson
Lisa Boughner
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The Power of PR: Elevating PR Efforts in Marketing Pushes

Jaimee Minney

Jaimee Minney, Senior Vice President, Marketing & Public Relations at Rakuten Intelligence, hosts a night of good food, drink, and even better conversation around reframing PR's role in marketing campaigns. 


When building marketing initiatives, PR's role is constantly questioned. "Where's the ROI?" "How can we measure appreciable impact when we can just run ads?" However, PR isn't an afterthought to a campaign, it's an integral feature. Gather with other industry leaders to discuss tactics and insights for keeping PR top-of-mind for marketing campaigns. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Vidya Peters
John Gallagher
Aimee Young
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