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First or Last? Benchmarking Attribution in Growth Initiatives

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, hosts an invite-only dinner to discuss the tension between upper funnel media and lower funnel media, and the strategies and tactics to gain buy-in from other teams. 


With so much emphasis on marketing attribution, organizations are increasingly focused on performance media. But as William Bruce Cameron quipped, "Not everything that can be counted counts. And not everything that counts can be counted." As marketing technology gives us deeper and deeper datasets, there's more need than ever to find a balance between short term and long term growth initiatives. Share and learn with other executives the insights and experiences in managing the funnel and attribution's role in it. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Demand Generation: Increase Lead Quality and Avoid The Hidden Sales Cycle

James Kessinger

James Kessinger, CMO of Hushly, hosts an exclusive dinner for marketing leaders to discuss the tools and strategies to increase lead quality from demand gen efforts. 


For many B2B marketers, demand generation is a top priority. More than brand awareness or affinity, demand generation increases benchmarks success. However, ensuring the right demand is generated and the quality of leads produced could be an entire industry in and of itself. Gather with other marketing leaders to discuss the strategies, insights, and experiences that have helped improve demand gen efforts. 

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Tuesday, September 17, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Jessica Day
Corey McCarthy
Melanie Fortman
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Content to Conversion: Can the King of Marketing Convert to Sales?

Brian King

Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion. 


Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King. 

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Tuesday, September 10, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Michelle Tolod
Mary Brown

Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Shaown Nandi
Dave Heath
Jason Fox
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The Content Ecosystem: How to Create Engaging, Sales-Generating Content at Scale

Ally Russell

Ally Basak Russell, Sr. Director of Demand Gen & Segment Marketing, US & Canada at The We Company, hosts dinner with great conversation around how to create impactful, authentic content at scale. 


We all know that quality content is a key component of any marketing strategy. But building content that truly manifests our brands at scale is tough. From setting up the engine and infrastructure to measuring content's impact on sales, every step requires careful consideration and deliberate implementation. Gather with other marketing leaders to share tactics and tools for revving the engine, measuring success, and getting the most bang for your buck. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Wabel
Robert Tomkinson
Lisa Boughner
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The Power of PR: Elevating PR Efforts in Marketing Pushes

Jaimee Minney

Jaimee Minney, Senior Vice President, Marketing & Public Relations at Rakuten Intelligence, hosts a night of good food, drink, and even better conversation around reframing PR's role in marketing campaigns. 


When building marketing initiatives, PR's role is constantly questioned. "Where's the ROI?" "How can we measure appreciable impact when we can just run ads?" However, PR isn't an afterthought to a campaign, it's an integral feature. Gather with other industry leaders to discuss tactics and insights for keeping PR top-of-mind for marketing campaigns. 

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Tuesday, August 20, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Aimee Young
John Gallagher
Vidya Peters
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Long Live the Queen...Is Content Still Queen?

Yvonne Chen

Yvonne Chen, VP of Marketing at Udemy, hosts a dinner of delicious food and drink, and an even better discussion around content's changing role in a constantly changing marketing landscape. 


We've all heard marketing heralds proclaim Content as the current ruler sitting on the Iron Throne of Marketing. However, if Game of Thrones has taught us anything about life: one ruler's reign is never permanent. Has content lost its grip on marketers' attention? How are you using content effectively throughout the buyer and customer lifecycle? Gather with other senior marketing executives to discuss content marketing and its changing role in the greater marketing realm. 

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Thursday, August 15, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Kim Winter
Nadjya Ghausi
Viji Doraiswamy
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Introduce Yourselves: Mastering the Digital First-Impression

Andrew Silard

Andrew Silard, SVP of Marketing at Grove Collaborative, hosts a night of good food, good drink, and even better conversation around creating the best digital first-impression as possible. 


You never get a second chance to make a first impression. At least, that was true before the internet. Now, brands have ample ways of looking good for the first time. Gather with other marketing leaders to discuss how (and where) to put your best brand foot forward, and how to get a second chance if they don't open that email or see that social ad. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Robert Tomkinson
Lindsay Ferstandig
Cindy Wang
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Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Amer
Michael Ni
Eileen Mockus
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De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Cheryl Dixon

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


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Tuesday, August 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Marta Carraro
Ken Brown
Kristen Clonan
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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