Discover your next Voray event

Sliding Down the Funnel: Creating a Smooth Experience from Ad to Checkout

Seth Goldman

Seth Goldman, CEO of UrbanStems and former CEO at HelloFresh, hosts an exclusive dinner of business leaders to share insights, strategies, and experiences for creating the smoothest funnel possible. 


From ad to email to checkout, converting a potential customer requires swift movement from first touch to confirmation email. The smallest bump in the funnel can mean the difference between a rush of new prospects or customers and barely a trickle. Gather with other business leaders to discuss tactics, tools, and successes in creating a quick moving funnel. 

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Thursday, November 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom—the second largest radio company in America—hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Qualified and Quality Leads: Optimizing the Funnel to Generate the Best Opportunities Possible

Rachel Meranus

Rachel Meranus, CMO of Botify, a leading enterprise SEO platform, hosts an exclusive dinner for marketing leaders to share strategies and insights that improve the quality of both marketing sourced and marketing influenced pipeline. 


Generating high-quality, qualified leads doesn't have a silver bullet solution. Where you focus your attention can change based on your strategy, whether that's an ABM, inbound, or hybrid approach. However, it's important that the fundamentals—a targeted Ideal Customer Profile, aligning sales and marketing teams, effective processes for optimizing the funnel—are built so you can focus on your approach. Join other senior marketing executives to discuss B2B strategies and tactics to improve Marketing’s contribution to pipeline and revenue. 

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Tuesday, October 29, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dan Rosenberg
David Liff
Heather Teicher
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Acorn to Oak Tree: Marketing Strategies that Grow a Company from Seed Stage Startup to Behemoth

Graham Stanton

Graham Stanton, Co-Founder of Peloton, hosts an invite-only dinner for marketing and company leaders to share strategies and tools that have helped scale small companies to global giants. 


A company that exits with a high valuation is a dream scenario. But in a world where 90% of startups fail, what are the marketing strategies and tools necessary to ensure your startup is in the 10%? Gather with other senior executives for a candid discussion around building powerful marketing at a successful company. 

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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kerri Clark
Erica Amatori
Reema Mitra
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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Kuppy Sampale
Chandler Stroud
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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Abraham Ouano
Vanessa  Goldberg Drossman
Brenda Tsai
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A/B See! Measuring Campaigns, Defining Success, and How to Optimize through High-Value Testing

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance. 


A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liesel Walsh
Doug Jensen
Savannah Sachs
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Cheryl Dixon

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


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Tuesday, August 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Marta Carraro
Ken Brown
Kristen Clonan
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CMS: Content Management Success during the Reign of Content

Ryan Wright

Ryan Wright, CMO of Kobalt, hosts a night of great food, great drinks, and even better conversation around the managing the explosive growth of content.


Long live content! And at the same time, how do we manage the current king of marketing? Simply creating content isn't enough. It needs to be thoughtfully curated and regulated. Gather with other executives to discuss the power of content, and the power of managing content effectively. 

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Thursday, August 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kathleen Alcorn
Darshan Patel
Gabriel McIntosh
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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