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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom, hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

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Conversational Commerce: Converting Customers through Automated Processes

Arnold Leap

Arnold Leap, CIO of 1-800-FLOWERS.COM, Inc., hosts an invite-only dinner for ecommerce and retail leaders to discuss the power of conversational commerce. 


With Facebook's Messenger Bot for Business, the number of companies deploying chatbots has skyrocketed. And marketers are exploring new ways to engage with their audiences without investing too many man-hours. Gather with other ecommerce and retail executives to discuss the novel ways to engage with users and drive increased conversions. 

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Thursday, October 17, 2019 at 6:30 PM

New York, NY

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Branding Boom: Standing Out in a Fierce Market of Impressive Branding

Tanya Leedekerken

Tanya Leedekerken, VP Marketing, MTV International at MTV Networks, hosts an invite-only dinner of marketing executives to discuss the golden age of branding and how to stand out among a sea of strong competitors. 


The advent of the internet has both been a boon and battle for brands in the market. On the one hand, brands can reach new and more audiences than ever before. On the other, the number of brands that crop up to compete for attention seems to be rapidly increasing. Gather with other senior marketing leaders to share insights, strategies, and tools for standing out in a crowd of high-quality brands, regardless of channel or industry. 

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Tuesday, October 15, 2019 at 6:30 PM

New York, NY

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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Caryn Brough Suri
Vanessa  Goldberg Drossman

The Ecommerce Economy: Increasing Market Share in a New Consumer Environment

Vivian Chang

Vivian Chang, VP of Growth for NutranextDTC at Clorox, hosts an invite-only dinner for marketing executives to discuss strategies and insights for getting an edge in a tough market place. 


Two-day shipping, one-day shipping, and subscriptions, oh my! As more and more consumers are moving online to complete their weekly and daily shopping, ecommerce companies are finding new ways to create a competitive edge in a competitive market. Gather with other marketing leaders to share insights, successes, and challenges in building a stronger, more effective ecommerce company. 

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Wednesday, October 02, 2019 at 6:30 PM

New York, NY

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First or Last? Benchmarking Attribution in Growth Initiatives

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, hosts an invite-only dinner to discuss the tension between upper funnel media and lower funnel media, and the strategies and tactics to gain buy-in from other teams. 


With so much emphasis on marketing attribution, organizations are increasingly focused on performance media. But as William Bruce Cameron quipped, "Not everything that can be counted counts. And not everything that counts can be counted." As marketing technology gives us deeper and deeper datasets, there's more need than ever to find a balance between short term and long term growth initiatives. Share and learn with other executives the insights and experiences in managing the funnel and attribution's role in it. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Geoffrey Sanders
David Cost
Peter Yuskauskas

Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Cheryl Dixon

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


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Tuesday, August 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Marta Carraro
Ken Brown
Kristen Clonan
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CMS: Content Management Success during the Reign of Content

Ryan Wright

Ryan Wright, CMO of Kobalt, hosts a night of great food, great drinks, and even better conversation around the managing the explosive growth of content.


Long live content! And at the same time, how do we manage the current king of marketing? Simply creating content isn't enough. It needs to be thoughtfully curated and regulated. Gather with other executives to discuss the power of content, and the power of managing content effectively. 

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Thursday, August 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kathleen Alcorn
Darshan Patel
Gabriel McIntosh
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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David MacDougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Herschel Thompson
Christine Farrier
Daniela Dressel
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