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Creative Strategy: Building Innovative Marketing Campaigns Backed by Data

Kathleen Alcorn

Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

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Thursday, October 03, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Michelle Arnold
Candice Springer
Jasmine Martirossian
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jenna Keegan
Rohan Chandhok
Jen Dold
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m(A)rket(I)ng: Artificial Intelligence's Role in the Future of Marketing

Sean Judge Margaret Lawrence

Margaret Lawrence, GM, Wayfair Professional at Wayfair, and Sean Judge, Principal at Highland Capital Partners, host a night of great food, great drinks, and even better conversation around AI and its impact on marketing in the future. 


We hear a lot about AI and how it will revolutionize every industry. But there are very few concrete examples of how AI and ML will help marketing beyond optimizing an ad or 5,000. Gather with other executives to discuss the power and potential and pitfalls of AI in marketing. 

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Thursday, July 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Inga Stenta
Stephen  Liquori
Victoria Barnaby
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The Team Sport of Delivering an Awesome User Experience

Shilpa Reddy

Join Shilpa Reddy, Director of Brand Marketing at CarGurus, for a night of good food, drink, and excellent conversation. Gather with other company leaders to discuss the holy grail of delivering an awesome customer experience, and how to rally an organization around this goal.


Delivering an exceptional customer experience requires orchestrating a wide set of skills, capabilities and perspectives across your organization. Join other industry leaders to discuss the opportunities and challenges in aligning cross-functional teams within and sometimes beyond your organizational walls to unearth, interpret and effectively address customer needs in ways that will delight them and grow your business.

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Thursday, June 13, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Scott Braun
Jillian Balis
Kathleen Haley
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Not All that Glitters is Gold: How to Determine Which Breakthroughs to Invest In

Marian Nakada

Join Marian Nakada, Vice President, Venture Investments at Johnson & Johnson - JJDC, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and strategies necessary to make your company attractive for investment. 


While fusing house fly genes with human genes is clearly a bad financial bet, there are plenty of exciting biotech breakthroughs that promise great returns. From medical devices to new skincare brands, the field is ripe with options, but finding which ones or even where to focus can be a massive undertaking. Discuss the areas of excitement for VCs in the life sciences and set yourself up to be a great success (and hopefully won't turn Jeff Goldblum into The Fly). 

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Wednesday, May 15, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Mark Manfredi
Chuck Wilson
Victoria Richon
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Innovating Legacy: Implementing Processes to Innovate in Legacy Companies

Luke Chilone

Join Luke Chilone, IT Director of the Digital Innovation Lab at CVS, as he hosts a night of good food and drink and even better conversation. Learn and exchange ideas with product professionals looking to innovate within well-established companies.


Leading technology departments at organizations with a long history and powerful brand recognition is a gift horse. Resources are immense and attracting the best talent is considerably easier than less-recognized brands. However, looking a gift company in the mouth may show that it can be slower to respond to industry disruption. Discuss the strategies and tools that have helped successfully create nimble, quick-response teams that can handle any disruption. 




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Wednesday, May 01, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Danny Slingerland
Steve Smith
Amar Mishra
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Leading a Startup in a Down Economy - Are You Ready?

William Sahlman Eric Paley

Join Eric Paley, Managing Partner at Founder Collective, and William Sahlman, Professor at Harvard Business School, as they host an invite-only dinner of successful tech leaders in Boston.


We're in the midst of the second longest economic expansion in US history, and if the bull run continues until July 2019, it will make history. But what if it doesn't?


What if sovereign wealth funds stop backing startups, or if US regulators pursue anti-trust cases against the FAANG companies? Any number of black swan events could put the brakes on the startup ecosystem - how can founders prepare?


Do you need to pivot to profitability if the NASDAQ drops 20%? Who are your most likely acquirers? Join us for an evening of discussion, and a little disaster prepping, just in case things turn down in the near term. We promise to sooth the anxiety with good food and drink.

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Tuesday, November 13, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Shira Goodman
Steve Fredette
Greg Segall
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At capacityMarketing

How Can Brands Replicate Red Sox Nation?

Adam Grossman Eric Paley

What's the secret recipe for brewing up a brand that attracts a passionate community? Join us for a discussion about how to create communities of passionate users, whether you're marketing Mookie Betts, SaaS software, or a fine IPA. We'll discuss strategies and tactics tech companies and consumer products businesses can use to transform buyers into brand advocates and products into passions — at scale.

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Tuesday, July 24, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Chad Laurans
Margaret Lawrence
Tracey Zhen
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Boston Leadership Dinner

James Orsillo

Join us on June 12th for a networking dinner hosted by James Orsillo, Chief Financial Officer at Maxwell Health. We will kick off the night with some thoughts around innovations in Artificial Intelligence (AI) and the impact that they will have in our industries; the balance of the night is informal and without a set agenda. This is an opportunity to connect with other Boston area leaders and enjoy great food and cocktails. Hope to see you on the 12th!

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Tuesday, June 12, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Brian Popiel
Sham Sao
Jimmy Van Alen
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At capacityTechnology

The Next 5 Years of SaaS - In 2023 What Will Seem So Obvious?

David Cancel Eric Paley

Slack is one of the most impressive successes in SaaS over the last five years. Its growth is awe-inspiring, and the passion of its users is infectious, but both can be hard to internalize because the product seems like such an incremental improvement over ICQ. When we look back five years, a well-crafted business chat app feels like it was a clear opportunity that one startup turned into a $4B concern. What seems obvious in retrospect, is often difficult to see clearly in the present.


Consumerization, a focus on design, and the importance of easily deployable GIFs all played a role in Slack's rise. What are the similarly self-evident solutions to age-old problems that we should be running towards today to prepare us for the next five years of B2B software?


Is a new technology like VR a productivity booster that can help us understand each other better? Are we ignoring conspicuous opportunities in crypto? Can AI live up to its promise? What improvements can we envision in how business software is marketed and sold in the coming years? What innovation will seem indisputable five years hence? And how can we benefit from being ahead of that curve today?


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Thursday, April 05, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Joe Chernov
Allyson Barr
Kyle York
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