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Creative Strategy: Building Innovative Marketing Campaigns Backed by Data

Kathleen Alcorn

Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

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Thursday, October 03, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Michelle Arnold
Candice Springer
Jasmine Martirossian
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jenna Keegan
Rohan Chandhok
Jen Dold
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m(A)rket(I)ng: Artificial Intelligence's Role in the Future of Marketing

Sean Judge Margaret Lawrence

Margaret Lawrence, GM, Wayfair Professional at Wayfair, and Sean Judge, Principal at Highland Capital Partners, host a night of great food, great drinks, and even better conversation around AI and its impact on marketing in the future. 


We hear a lot about AI and how it will revolutionize every industry. But there are very few concrete examples of how AI and ML will help marketing beyond optimizing an ad or 5,000. Gather with other executives to discuss the power and potential and pitfalls of AI in marketing. 

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Thursday, July 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Inga Stenta
Stephen  Liquori
Victoria Barnaby
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The Team Sport of Delivering an Awesome User Experience

Shilpa Reddy

Join Shilpa Reddy, Director of Brand Marketing at CarGurus, for a night of good food, drink, and excellent conversation. Gather with other company leaders to discuss the holy grail of delivering an awesome customer experience, and how to rally an organization around this goal.


Delivering an exceptional customer experience requires orchestrating a wide set of skills, capabilities and perspectives across your organization. Join other industry leaders to discuss the opportunities and challenges in aligning cross-functional teams within and sometimes beyond your organizational walls to unearth, interpret and effectively address customer needs in ways that will delight them and grow your business.

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Thursday, June 13, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Scott Braun
Jillian Balis
Kathleen Haley
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The Perfect Funnel: Creating the Most Effective User Experience to Drive Conversions

Ted McNamara

Join Ted McNamara, CFO and Treasurer for M. Gemi, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and tools that create the perfect customer experience from start to sale. 


For any business with a website, the perfect funnel is the holy grail. Every click is another point where a potential customer could exit. Gather with other company leaders to discuss the insights and challenges present in crafting a flawless funnel that ensures a solid bottom line. 

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Tuesday, May 21, 2019 at 6:30 PM

Boston, MA

Confirmed guests

John Lara
Allison Daroie
Ricky Engelberg
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At capacityMarketing

How Can Brands Replicate Red Sox Nation?

Adam Grossman Eric Paley

What's the secret recipe for brewing up a brand that attracts a passionate community? Join us for a discussion about how to create communities of passionate users, whether you're marketing Mookie Betts, SaaS software, or a fine IPA. We'll discuss strategies and tactics tech companies and consumer products businesses can use to transform buyers into brand advocates and products into passions — at scale.

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Tuesday, July 24, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Chad Laurans
Margaret Lawrence
Tracey Zhen
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

Already a member? Sign in