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Creative Strategy: Building Innovative Marketing Campaigns Backed by Data

Kathleen Alcorn

Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

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Thursday, October 03, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Michelle Arnold
Candice Springer
Jasmine Martirossian
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jenna Keegan
Rohan Chandhok
Jen Dold
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Crafted for Conversion: Creating Messaging that Boosts Sales

Ricky Engelberg

Ricky Engelberg, VP - Brand Communications/Media/Digital at Converse/Nike, hosts a night of great food and even better conversation around messaging that drives sales. 


When it comes to ensuring a great quarter or year for revenue, no detail is too small. Building a brand message that resonates can mean the difference between meeting projections and soaring past them. Join other executives to discuss the finer points of the message and how it can be crafted to ensure strong sales.

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Wednesday, July 31, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jules Pieri
Thane Wettig
Jonah Myerberg
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m(A)rket(I)ng: Artificial Intelligence's Role in the Future of Marketing

Sean Judge Margaret Lawrence

Margaret Lawrence, GM, Wayfair Professional at Wayfair, and Sean Judge, Principal at Highland Capital Partners, host a night of great food, great drinks, and even better conversation around AI and its impact on marketing in the future. 


We hear a lot about AI and how it will revolutionize every industry. But there are very few concrete examples of how AI and ML will help marketing beyond optimizing an ad or 5,000. Gather with other executives to discuss the power and potential and pitfalls of AI in marketing. 

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Thursday, July 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Inga Stenta
Stephen  Liquori
Victoria Barnaby
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At capacityMarketing

How Can Brands Replicate Red Sox Nation?

Adam Grossman Eric Paley

What's the secret recipe for brewing up a brand that attracts a passionate community? Join us for a discussion about how to create communities of passionate users, whether you're marketing Mookie Betts, SaaS software, or a fine IPA. We'll discuss strategies and tactics tech companies and consumer products businesses can use to transform buyers into brand advocates and products into passions — at scale.

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Tuesday, July 24, 2018 at 6:30 PM

Boston, MA

Confirmed guests

Chad Laurans
Margaret Lawrence
Tracey Zhen
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