Subscription Services Superheros: A DTC Marketing Panel
Tune in to learn from industry leaders Jennifer Dwork, the VP of Brand Marketing at Wisp, Rachael Durkin, the VP of Strategy & Merchandising at Hubble Contacts, and Dave Loos, the Chief Operating Officer at DFTBA in a conversation led by Andrew Fried, SVP of Direct to Consumer at Mint Mobile. This panel will focus on how to properly identify your target audience and keep the subscription as fresh as the first delivery.
Other Topics of discussion will include:
> The challenges of subscription services
> Retaining longterm customers
> Integrating on going customer feedback into the customer journey
> Incentivizing subscription users