March 16, 2021 / 3:00 PM EST
Data, Doomsday, & Decision Making: B2B Marketing in the Year Ahead
Online event

Details

Join Bryan Law, VP of Marketing at Tableau Software, Kathleen Alcorn, VP of Marketing at Intrado, and Nima Asrar Haghighi, VP of Marketing at Airtable for a conversation on leveraging marketing technology, data engineering, and analytics to make smarter decisions in the year ahead.


A "few to many" virtual conference, there will be 30 minutes of specific virtual discussion between panelists followed by 30 minutes of Q&A from our virtual audience.


Topics will focus on things like:

> Covid's implications of B2B Marketing as a discipline 

> Demand Generation during the pandemic

> Best practices for understanding your customers

> How to better leverage marketing data and draw meaningful conclusions 

> Data-based marketing decision making 

> How to build an integrated marketing system with the right marketing channels



3 Members Going

Bryan Law
Kathleen Alcorn
Nima Asrar Haghighi

Hosts

Bryan Law
Kathleen Alcorn
Nima Asrar Haghighi

Date & Time

Tuesday, March 16, 2021
3:00 PM - 4:00 PM EST

Location

Online Event

via Zoom