Join Bryan Law, VP of Marketing at Tableau Software, Kathleen Alcorn, VP of Marketing at Intrado, and Nima Asrar Haghighi, VP of Marketing at Airtable for a conversation on leveraging marketing technology, data engineering, and analytics to make smarter decisions in the year ahead.
A "few to many" virtual conference, there will be 30 minutes of specific virtual discussion between panelists followed by 30 minutes of Q&A from our virtual audience.
Topics will focus on things like:
> Covid's implications of B2B Marketing as a discipline
> Demand Generation during the pandemic
> Best practices for understanding your customers
> How to better leverage marketing data and draw meaningful conclusions
> Data-based marketing decision making
> How to build an integrated marketing system with the right marketing channels