Join Viji Doraiswamy, Senior Director of Marketing Strategy at SAP, Lauren Yildirim, Head of Product Marketing at Justworks, and Riyaz Habibbhai, Senior Director of Product Marketing at Outreach, for a conversation around understanding how the market has changed in the past year and strategies on exceeding new set of customer expectations in an often crowded market.
This is an interactive "few to many" session. There will be 25 minutes of moderated topical discussion between panelists followed by 30 minutes of Q&A from our virtual audience.
Topics we will focus on:
> Successes and challenges in managing a Product Marketing team in 2020.
> Best practices in understanding the market and your customers during this time.
> Looking ahead to 2021 and what Product Marketing trends we expect.
> Which Marketing channels to use for 2021 and how to create meaningful content for demand generation.