Defining ABM: What Works & What Hasn't

Host

Valerie Zlotsky

Details

Wednesday, January 29, 2020 // 6:30 PM - 9:00 PM

New York, NY

Join Valerie Zlotsky, Head of Marketing, Northeast, at Google Cloud, and other B2B marketing leaders for dinner centered around sharing insights and experiences on growing your brand's presence.


ABM. Those 3 letters mean so much and so little to so many. In today’s B2B world, you hear it every day. Let’s get together for some real talk about who is running ABM, what’s working and what’s not. Feel free to come with your own definition of what it means. Whether you believe in account-based marketing, account-based strategy, segmentation marketing, persona marketing or anything in between, at least we can all agree on what ABM definitely could mean: Always Be Marketing.  



Guestlist

Evan Kohn
Processing
James Cook
Christine Farrier
Jason Topel

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