The Good Space: Creating Excellent Digital Experiences that Encourage Good Too
Wednesday, November 13, 2019 // 6:30 PM - 9:00 PM
San Francisco, CA
Nick Allardice, Chief Product Officer at Change.org, hosts an exclusive dinner for senior executives to share insights around making a great product experience that also drive good consumer actions.
We've seen multiple ways to drive conversion and higher purchase events by driving consumers with doing good. Lyft, Whole Foods, and JC Penney all ask customers if they'd like to round up their purchase to donate to charity. TOMS and Warby Parker donate shoes and glasses respectively for every purchase. More and more companies are aligning with their customers' values in unique ways. Join company leaders to discuss the strategies and tactics to better resonate with consumers from first click to payment confirmation.