From Marketing to Closed-Won: Discerning Marketing’s Role in a Complex B2B Sale
Wednesday, November 13, 2019 // 6:30 PM - 9:00 PM
New York, NY
Valerie Zlotsky, Head of Marketing, Northeast, at Google Cloud, hosts marketing executives to share insights and experiences with defining marketing's role in driving value in a complex, relationship-based sales organization.
The B2B marketplace involves extra layers of evaluation compared to the B2C marketplace. While B2C brands may target a specific audience, anyone with the money to purchase can buy those products. Meanwhile, B2B leads require multiple conversations and evaluations in order to ensure their purchase is a success for both client and company. Gather with marketing leaders to discuss how to make sure marketing's efforts are understood within the sales process.