From Marketing to Closed-Won: Discerning Marketing’s Role in a Complex B2B Sale

Host

Valerie Zlotsky

Sponsored by

Jennifer Majlessi
Michael  Schuchman

Details

Wednesday, November 13, 2019 // 6:30 PM - 9:00 PM

New York, NY

Valerie Zlotsky, Head of Marketing, Northeast, at Google Cloud, hosts marketing executives to share insights and experiences with defining marketing's role in driving value in a complex, relationship-based sales organization. 


The B2B marketplace involves extra layers of evaluation compared to the B2C marketplace. While B2C brands may target a specific audience, anyone with the money to purchase can buy those products. Meanwhile, B2B leads require multiple conversations and evaluations in order to ensure their purchase is a success for both client and company. Gather with marketing leaders to discuss how to make sure marketing's efforts are understood within the sales process.  

Guestlist

Marlena Sarunac
Christine Farrier
Andy Williams
Orly Halpern
Kathleen Rohrecker

Sponsored by

Jennifer Majlessi
Michael  Schuchman

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