Rachel Meranus, CMO of Botify, a leading enterprise SEO platform, hosts an exclusive dinner for marketing leaders to share strategies and insights that improve the quality of both marketing sourced and marketing influenced pipeline.
Generating high-quality, qualified leads doesn't have a silver bullet solution. Where you focus your attention can change based on your strategy, whether that's an ABM, inbound, or hybrid approach. However, it's important that the fundamentals—a targeted Ideal Customer Profile, aligning sales and marketing teams, effective processes for optimizing the funnel—are built so you can focus on your approach. Join other senior marketing executives to discuss B2B strategies and tactics to improve Marketing’s contribution to pipeline and revenue.