Responsive Comms: Creating Messaging that Evolves with its Audience
Wednesday, October 23, 2019 // 6:30 PM - 9:00 PM
New York, NY
Cheryl Dixon, VP, Communications & PR at Coty, the largest fragrance company in the world, and Adjunct Professor, Columbia University, hosts an exclusive dinner for comms executives to discuss insights and experiences for creating living, breathing messaging voices.
Comms is not a static object that never changes. The moment company brands start interacting with the outside world, they starts evolving and reacting. Just as public perception of companies shift, so too do organizations need to adapt to cultural shifts to remain relevant. Join senior comms leaders to share tactics, tips, and tools that keep a messaging fresh and resonant.