Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Hosts

Jerry Rocha
Carole Irgang

Sponsored by

Yan Liu
Luke McGuinness

Details

Wednesday, October 16, 2019 // 6:30 PM - 9:00 PM

New York, NY

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


Guestlist

Trevor Thrun
Kuppy Sampale
Chandler Stroud
Anita Washington
Suzy Davidkhanian

Sponsored by

Yan Liu
Luke McGuinness

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