Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns.
The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns.