Creative Strategy: Building Innovative Marketing Campaigns Backed by Data

Host

Kathleen Alcorn

Sponsored by

Michaela Morgan

Details

Thursday, October 03, 2019 // 6:30 PM - 9:00 PM

Boston, MA

Kathleen Alcorn, VP of Marketing at Intrado—formerly at Nasdaq and JP Morgan—hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

Guestlist

Michelle Arnold
Candice Springer
Jasmine Martirossian
Rachel Greene
Jim MacLeod
Gaugarin Oliver

Sponsored by

Michaela Morgan

We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

Already a member? Sign in

We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

Already a member? Sign in