Tuesday, October 01, 2019 // 6:30 PM - 9:00 PM
New York, NY
Eric Ng, Vice President, Brand Marketing at Blink Health, hosts an invite-only dinner to discuss the tension between upper funnel media and lower funnel media, and the strategies and tactics to gain buy-in from other teams.
With so much emphasis on marketing attribution, organizations are increasingly focused on performance media. But as William Bruce Cameron quipped, "Not everything that can be counted counts. And not everything that counts can be counted." As marketing technology gives us deeper and deeper datasets, there's more need than ever to find a balance between short term and long term growth initiatives. Share and learn with other executives the insights and experiences in managing the funnel and attribution's role in it.