Tuesday, October 01, 2019 // 6:30 PM - 9:00 PM
New York, NY
Eric Ng, Vice President, Brand Marketing at Blink Health, former VP of Marketing at Via and IMG, hosts an invite-only dinner for marketing executives to discuss the finer points of testing campaigns for optimum performance.
A/B testing is a cornerstone of marketing. But A/B testing just to test won't see a huge impact on marketing campaigns. It's vital to know what and why you're testing as well. In order to do that, knowing what campaign success looks like is crucial. Gather with other senior marketing professionals to share insights and experiences for defining and measuring success and how to test to get there.