Positioning Power: Framing Products and Services for Wide Adoption
Tuesday, September 24, 2019 // 6:30 PM - 9:00 PM
New York, NY
Musab Balbale, Vice President & GM of Health, Beauty, Personal Care, and Pharmacy at Walmart, hosts an invite-only dinner for company leaders to discuss the power of in-market product positioning.
Jingles, taglines, and slogans, oh my! Since the beginning of advertising, marketers have tried to find ways to distill product offerings into sticky messaging. But creating that messaging is just as much an art as it is a science. Gather with marketing and company leaders to discuss the power of product positioning and how to measure its stickiness and impact.