Vouched For: Evaluating and Leveraging the Power of Testimonials and Endorsements
Tuesday, September 10, 2019 // 6:30 PM - 9:00 PM
New York, NY
John Erickson, Vice President, Brand Marketing at Brooks Brothers, hosts an exclusive dinner where marketing leaders will discuss the who, when, where, why and how of using testimonials and endorsements.
From influencer marketing to case studies and testimonials onsite, the power of other peoples' voices endorsing our brands can move the needle in marketing initiatives. But evaluating whose testimonial to use, and the ways to use it requires planning, insight, and a keen understanding of potential impact. Gather with other marketing leaders to discuss the power of endorsements and how to use them most effectively.