September 10, 2019 / 6:30 PM
Content to Conversion: Can the King of Marketing Convert to Sales?
San Francisco, CA
Details
Brian King, SVP of Marketing at Cycle Gear, hosts an exclusive dinner for marketing leaders to discuss the content's ability to convert to purchases and other methods for conversion.
Content is King. But how effective is it in converting sales? We know it's great for increasing awareness and affinity, but does it increase conversions? Gather with other senior marketing professionals to discuss content's power to convert and alternatives should it prove to be a weak marketing King.