Tuesday, August 20, 2019 // 6:30 PM - 9:00 PM
San Francisco, CA
Jaimee Minney, Senior Vice President, Marketing & Public Relations at Rakuten Intelligence, hosts a night of good food, drink, and even better conversation around reframing PR's role in marketing campaigns.
When building marketing initiatives, PR's role is constantly questioned. "Where's the ROI?" "How can we measure appreciable impact when we can just run ads?" However, PR isn't an afterthought to a campaign, it's an integral feature. Gather with other industry leaders to discuss tactics and insights for keeping PR top-of-mind for marketing campaigns.