De-Targeted Messaging: Creating a Brand Voice in a Global Economy

Host

Cheryl Dixon

Sponsored by

Rajul Shah
Ben Chodor

Details

Tuesday, August 06, 2019 // 6:30 PM - 9:00 PM

New York, NY

Cheryl Dixon, Vice President, Communications & PR at Coty and Adjunct Professor, Columbia University, hosts a night of great food, great drinks, and even better conversation about creating a strong brand voice in a world where everyone can experience a brand's messaging. 


Back in the day, if a brand wanted to target a specific audience it would advertise in that audience's preferred channel. If Tab wanted to speak to women, it advertised in Women's Wear Daily. Today, though, a brand's messaging needs to be crafted knowing full well it could be seen by many people outside its target audience. How does this impact brand messaging? Does it benefit or hurt the brand overall? Gather with other executives to discuss the power of reaching such a large audience and its drawbacks. 


Guestlist

Marta Carraro
Ken Brown
Kristen Clonan
Gwen Fisher
Barbara Nonas
Esther-Mireya Tejeda
Elizabeth  Bergman
Sandra Sokoloff
Allan Schoenberg
Leslie Pitterson

Sponsored by

Rajul Shah
Ben Chodor

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