At capacity

RO-Why?: Finding the Return on Marketing Investments

Host

Rosa Alfonso-McGoldrick

Sponsored by

Philippe Agafanovas
Bill O'Neill

Details

Thursday, July 18, 2019 // 6:30 PM - 9:00 PM

New York, NY

Rosa Alfonso-McGoldrick, VP of Corporate Communications at American Express, hosts a night of great food, great drinks, and even better discussion around measuring the impact of marketing initiatives.


Marketers have heard it for years now: "Content is Queen." What kind of queen content is depends largely on how it's measured. Of course, we all want an effective Content Queen like Sansa, but how do we know we're not getting a Content Cersei: lots of investment and negative returns? Gather with other executives to discuss the best ways to measure editorial initiatives and justify their investment. 

Guestlist

Bobby Amirshahi
John Piecuch
Allan Schoenberg
Mindy Rubinstein
Suzanne van de Raadt
Melissa McNamara
Jason Weinzimer
Jim Badenhausen
Christine Gildea
Elizabeth  Bergman
Joe Calderone
Justin Dini
Rachel Frey
Alan Sexton
Lauren Post
Anthony Piniella
Brian Martin
Andrew Blecher
Kathleen Livingston
Joe Cohen
Christopher Breslin
Esther-Mireya Tejeda
Francine Feder

Sponsored by

Philippe Agafanovas
Bill O'Neill

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