RO-Why?: Finding the Return on Marketing Investments
Thursday, July 18, 2019 // 6:30 PM - 9:00 PM
New York, NY
Rosa Alfonso-McGoldrick, VP of Corporate Communications at American Express, hosts a night of great food, great drinks, and even better discussion around measuring the impact of marketing initiatives.
Marketers have heard it for years now: "Content is Queen." What kind of queen content is depends largely on how it's measured. Of course, we all want an effective Content Queen like Sansa, but how do we know we're not getting a Content Cersei: lots of investment and negative returns? Gather with other executives to discuss the best ways to measure editorial initiatives and justify their investment.