Tuesday, June 25, 2019 // 6:30 PM - 9:00 PM
New York, NY
Romy Kilo Sarraf, VP, Direct Marketing & E-Commerce at L'Occitane en Provence, and Jessica Granata, recent Head of Marketing, Digital at Paul Stuart, host a dinner of marketing leaders to discuss strategies and best practices for using personalization to fuel growth.
It's a fact: when customers feel that a message is catered to them, they are more responsive. However, developing the perfect personalization strategy that enables profitable growth can feel like a herculean task. Join other marketing leaders as they exchange insights and experiences on how to leverage personalization at each stage of the customer journey to maximize engagement, conversion and retention.