Tuesday, May 21, 2019 // 6:30 PM - 9:00 PM
New York, NY
Join Andrea DiNunzio, CEO of Dermaflash and formerly GM North America and CMO at Unilever Ventures, for a night of good food, good drinks, and even better conversation. Share the booms and busts of sudden digital/social success with other B2C executives and discuss the best ways to navigate/maximize them.
It can happen at any moment: an influencer organically promotes a product, a post goes viral on social media, and suddenly an Ecommerce site is inundated with new customers and new orders. While managing a supply chain through unexpected demand is its own labor-intensive process, ensuring that a strong marketing and consumer communication strategy is in place requires finesse and preparation. Discuss the tactics and tools necessary to ensure inflection points in consumer demand are met with success.