Shoptalk through a Megaphone: Preparing for Explosive Growth in Ecommerce

Host

Andrea Dinunzio

Sponsored by

Russell  Wollam
Rafael Esberard

Details

Tuesday, May 21, 2019 // 6:30 PM - 9:00 PM

New York, NY

Join Andrea DiNunzio, CEO of Dermaflash and formerly GM North America and CMO at Unilever Ventures, for a night of good food, good drinks, and even better conversation. Share the booms and busts of sudden digital/social success with other B2C executives and discuss the best ways to navigate/maximize them.


It can happen at any moment: an influencer organically promotes a product, a post goes viral on social media, and suddenly an Ecommerce site is inundated with new customers and new orders. While managing a supply chain through unexpected demand is its own labor-intensive process, ensuring that a strong marketing and consumer communication strategy is in place requires finesse and preparation. Discuss the tactics and tools necessary to ensure inflection points in consumer demand are met with success. 

Guestlist

Alison Ehrmann
Jillian Smith
Tasha  Blackman
Rachel ten Brink

Sponsored by

Russell  Wollam
Rafael Esberard

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