Tuesday, May 21, 2019 // 6:30 PM - 9:00 PM
New York, NY
Join Gil Krakowsky, Chief Product Officer at Selina, and Peter Weingard, Head of Brand Strategy and Content Innovation at West Elm, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and strategies necessary to ensure a brand can cross industry boundaries.
More than ever, brands are breaking out of one industry and conquering new markets. Boutique fitness studios don't just sell fitness, but fashion and lifestyle products as well. Hospitality experience brands don't just sell rooms, they sell products in their rooms. Coworking spaces are making forays into leisure and lifestyle industries. Leisure hotels are moving into coworking. Discuss the insights and tools necessary to craft brands that succeed in one space, and then breakout into other industries seamlessly.