PR-OI: Finding the Quantifiable Value of Public Relations

Host

Samantha Goldman

Sponsored by

Annie Gudorf
Will Kruisbrink

Details

Tuesday, April 30, 2019 // 6:30 PM - 9:00 PM

San Francisco, CA

Join Samantha Goldman, Head of Marketing for Lyft Business, for a night of good food, good drink, and even better conversation. Discuss with marketing peers the challenges and successes of integrating  strong PR campaigns with other marketing efforts. 


PR campaigns are inarguably valuable in marketing campaigns. However, finding the exact value feels like more art than science. Gather with other marketing executives to discuss strategies and tools that best measure the impact of PR campaigns. 

Guestlist

Vince Sollitto
Amanda Greene
Lena Savitsky
Mark Thomas
Nancy Covey
Terra Carmichael
Sendhil Jayachandran
Faryl Ury
Corey McCarthy
Pollyanna Ma
Scott Dobroski

Sponsored by

Annie Gudorf
Will Kruisbrink

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