Join Monica Bertran
, Head of Corporate Communications and Digital Media at Bloomberg, for a night of good food, good drink, and even better conversation. Talk with other communications and marketing peers about the challenges and successes of creating a strong brand story and the messaging that accompanies it - whether it's external or internal.
Crafting a brand story requires a vocabulary that speaks to contemporary consumers, but can also adapt for future consumers who are listening for different reasons. Share the insights and experiences gained from creating a lasting and responsive brand story that is equally effective from Series A to the first public earnings call and beyond.