Brand Translation: Maintaining Brand Identity While Expanding

Host

Deepa Miglani

Sponsored by

Kierstin  Darragh
Manny Tayas

Details

Tuesday, April 09, 2019 // 6:30 PM - 9:00 PM

New York, NY

Deepa Miglani, SVP of Marketing North America at Babbel, hosts a night of good food and drink and even better conversation. Join us as we explore the unique challenges expansion presents to marketers. 


In an increasingly connected world, introducing a brand into new markets is easier than ever before. However, easier expansion brings its own challenges: ensuring brand unity across markets, for instance. Marketers must decide how to create visuals, brand voice, and user experiences that easily translate into new markets. At the same time, they can't sacrifice uniqueness for universal appeal. 

Guestlist

Elizabeth Lutz
Jason Roth
Heather Hooks
Ingrid Eberly
Gary Schwartz
Zach Beatty
Preeti Adhikary

Sponsored by

Kierstin  Darragh
Manny Tayas

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