Tuesday, April 09, 2019 // 6:30 PM - 9:00 PM
New York, NY
Deepa Miglani, SVP of Marketing North America at Babbel, hosts a night of good food and drink and even better conversation. Join us as we explore the unique challenges expansion presents to marketers.
In an increasingly connected world, introducing a brand into new markets is easier than ever before. However, easier expansion brings its own challenges: ensuring brand unity across markets, for instance. Marketers must decide how to create visuals, brand voice, and user experiences that easily translate into new markets. At the same time, they can't sacrifice uniqueness for universal appeal.