Beyond Basic Testing: Driving Digital Growth Through Experimentation
Thursday, January 31, 2019 // 6:30 PM - 9:00 PM
New York, NY
Join David Blackburn, Head of Digital Marketing at The Depository Trust and Clearing Corporation, for an invite-only dinner of digital marketing, technology and innovation leaders.
Today's companies are making massive investments in digital products, content, commerce, promotions, and client experiences to meet the rising expectations of their users, all while defending against ‘digital disruptors’. These decisions are often based on opinions and intuition and, as a result, digital initiatives often fail to meet goals for engagement, conversion, customer lifetime value, new revenue and adoption. How can we go beyond basic testing to validate ideas across multiple channels and applications?
This dinner will provide a fun, intimate environment in which to mingle with peers as we discuss challenges and solutions to delivering exceptional digital products and experiences.